Digital marketing for an E-Commerce platform leverages powerful tools like Facebook Ads, Instagram Ads, Google Ads, and Google SEO to drive traffic, boost sales, and grow brand awareness. Facebook and Instagram Ads allow precise audience targeting through demographics, interests, and behavior, ideal for visual product promotion. Google Ads helps capture high-intent shoppers searching for specific products. Meanwhile, Google SEO improves organic visibility, driving long-term, cost-effective traffic. Together, these platforms create a comprehensive strategy—engaging customers across the funnel from awareness to conversion. Optimizing creatives, keywords, and performance metrics is crucial for maximizing ROI and achieving sustainable eCommerce growth in a competitive market.
Course Outline.
Digital marketing for an E-Commerce platform leverages powerful tools like Facebook Ads, Instagram Ads, Google Ads, and Google SEO to drive traffic, boost sales, and grow brand awareness. Facebook and Instagram Ads allow precise audience targeting through demographics, interests, and behavior, ideal for visual product promotion. Google Ads helps capture high-intent shoppers searching for specific products. Meanwhile, Google SEO improves organic visibility, driving long-term, cost-effective traffic. Together, these platforms create a comprehensive strategy—engaging customers across the funnel from awareness to conversion. Optimizing creatives, keywords, and performance metrics is crucial for maximizing ROI and achieving sustainable eCommerce growth in a competitive market.
Course Outline.